Invisible Expertise
The Hidden Cost of DIY Marketing for Boutique Firms
A free white paper for leaders of boutique firms
Your expertise took years to build. If nothing visible speaks for it, prospects and referral partners can’t see it. This paper follows one firm through about eight months of running its own marketing: what broke, what it cost, and what changed.
What’s Inside, and Who It’s For
- The three places DIY marketing broke: the website, the content and the email list.
- A cost ledger: nearly $90,000 over about eight months, and why the problem was where the money went, not how much.
- One hard number on list quality: a 2.52% hard bounce rate on a single send, against 0.09% to 0.35% once the list was managed.
- The three changes that fixed it, and why each one needs an owner.
- Five signs your marketing may be costing you more than it’s saving.
- Sources for every outside statistic.
Who Should Read it
Managing partners and leaders of boutique firms in government relations, legal practice and financial or wealth advisory. It’s especially for you if marketing is handled by whoever has a spare afternoon.
Read the Findings First
Not ready to share your email? The three findings that matter most are free on the blog: The Hidden Cost of DIY Marketing: Three Findings for Boutique Firms. The paper goes deeper on the numbers and adds the checklist.
QUESTIONS
About and Questions
Prepared by Arma Communications, founded by Tiffany Muehlbauer, author of The Pool Theory.
Is it free?
Yes
Is the firm named?
No. The case is anonymized to protect client confidentiality.
Is it only for government relations firms?
No. The case is a government relations firm, but the pattern shows up in legal and financial practices too, and the paper says so throughout.
How long is it?
It’s a short read you can finish in one sitting.
What happens after I download?
The paper arrives by email, and you’ll be added to the Arma newsletter list. Every email has an unsubscribe link.
Read the First Chapter
