FREE SCORECARD FOR BOUTIQUE FIRMS
The Authority Audit
Find the gap between your firm’s real expertise and its public reputation — before a prospect does.
Nine statements. Score each from 1 to 5. Total out of 45, and see exactly where your firm is leaking trust.
- A quick self-assessment — no consultant needed
- Spot the “Trust Leaks” prospects see first
- Find your band: Dry Pool, The Generalist’s Trap or Institutional Authority
Get your free scorecard
Enter your details and we’ll email the Authority Audit straight to your inbox.
WHY DOWNLOAD IT
What The Authority Audit Shows You
-
A quick self-assessment
Score your own firm in one sitting. No consultant required. -
Find your Trust Leaks
Pinpoint the gaps between your real expertise and the authority the market sees. -
See your firm as a prospect does
Start where they start — your digital presence — and work outward. -
Know your risk band
Land in one of three bands: Dry Pool, The Generalist’s Trap or Institutional Authority. -
Value over vanity
Separate the metrics that build trust from the ones that only look good. -
An optional Pool Strategy Session
Talk through your score in a 15-minute session. Not a sales pitch.
WHAT THE AUDIT MEASURES
Nine Statements. Three Pillars Of Authority.
Each statement is scored from 1 to 5, for a total out of 45.
Market Positioning & Narrative Control
- The Digital Handshake
- The Authority Statement
- Executive Presence
Reputational Lifeguards & Crisis Buffers
- Stakeholder Nurture
- Internal Narrative Alignment
- Crisis Readiness
Authority Maintenance & Scalability
- The Rhythm of Relevance
- Proactive Maintenance
- Institutional Metrics
HOW IT WORKS
Your Score In Three Steps
Request your scorecard
Enter your name and email. The Authority Audit lands in your inbox.
Rate nine statements
Score each statement from 1 to 5 — honestly, from a prospect’s point of view.
Find your band
Total your score out of 45 and see which risk band your firm sits in.
WHO IT’S FOR
Built For Boutique Firms Of 5–20 People
For managing partners and executives at boutique legal, financial advisory and government relations firms.
Legal
Financial Advisory
Government Relations
ABOUT THE AUTHOR
Tiffany Muehlbauer
Founder of Arma Communications and author of The Pool Theory.
QUESTIONS
Before You Download
Does the Authority Audit cost anything?
No. The scorecard is completely free to download and use.
How long does it take to complete?
No. The scorecard is completely free to download and use.
Will Arma see my score?
No. The scorecard is completely free to download and use.
What happens after I download it?
No. The scorecard is completely free to download and use.
Does it apply to firms outside legal and finance?
No. The scorecard is completely free to download and use.
What if my score is low?
No. The scorecard is completely free to download and use.
VISIBILITY IS STABILITY
Build The Pool Before You Need It.
Get a clear, private read on where your firm’s authority stands today — in nine statements.
Get your free scorecard
We’ll email the Authority Audit straight to you.
Read the First Chapter
