Free for PIOs
Build Trust Before the Crisis Hits
The Pool Theory Starter Kit for Public Information Officers
As featured on The PIO Podcast. A free, four-page toolkit for PIOs in police, fire, EMS, and local government to build visibility and community trust in the quiet moments, so your voice carries weight when it matters most.
What’s Inside the Starter Kit
- A Visibility Audit worksheet to score where your agency stands today and choose your top two priorities.
- 10 things every PIO should do before a crisis hits, from auditing your digital channels to building media relationships.
- 20 fill-in-the-blank post ideas to fill your monthly content calendar and humanize your department.
- Ready-to-adapt engagement post examples and a simple 1–2 posts per week rhythm.
Who It’s For
Public information officers and communications teams in police, fire, EMS, and local government who are ready to stop scrambling and start leading with proactive visibility.
Read the First Chapter
